ELDA MEC

Initiator/Investor/Owner:

ELDA MEC S.R.L.

Contact names:

Owner – Adrian Condrea

Financing: 

Private

Background:

Short description of the business and its development stages

The Elda Mec company was born in 2000 from the passion of a family that chose the mission to prepare dairy products with care. Everything began with a small factory in the house yard. Then the dream came true and it became the Dairy Factory in Topraisar, Constanța County, built with a SAPARD project.

Quality was a promise respected, followed from the milk collection from farmers, to the product distribution in stores. The quality road starts at the gates of Dobrogea farmers, where milk is colleced on a daily basis from the cooling tanks and transported in specialized milk tanks, at low temperatures.

At the factory, samples for laboratory analysis are taken from the milk before unloading. The density and acidity of the milk, the fat and protein content and the absence of antibiotics are checked, as well as the temperature at which it was stored, which must be below 4 degrees Celsius. If the milk corresponds to the compliant parameters, pasteurization follows, in order to destroy the bacteria with pathogenic potential. Pasteurization consists in bringing the milk to a high temperature, between 75-95 degrees Celsius, for a short time, of about 5 minutes. This process practically does not change the physico-chemical and nutritional nature of the milk, which remains intact, keeping the enzymes, vitamins and allows us to obtain safe products for our customers. This process is adapted and followed very closely for each batch of milk and each product made.

The ELDA factory is computerized and assisted by qualified personnel for real-time tracking of all processing and packaging parameters. All equipment is modern: milk pasteurizer equipped with centrifuge to eliminate unwanted microorganisms, hermetic separator with automatic discharge, homogenizer, storage tanks and automatic packaging machines, automatic washing system of all machines.

Location/ address:

Headquarters:

5 Dumbrava Roșie Street, Constanța, 900613.Romania

GPS Coordinates – 44.18964589660866 N, 28.6503608112309 E

Main and regional branch/local points:

The address of the factory:

97 Națională Street, Topraisar, Constanța, 907285 Romania

Brief presentation of the centre/object

• Operation domain- national

• Usual clients–retailers and wholesalers, individual customers

• Logistics – physical access- by public transport, car, foot.

•    Services offered by the centre:

·      Sales (wholesale/retail)

·      Business cooperation options – sales are made through hypermarkets and other partner stores, such as: Metro, Selgros cash&carry, Carrefour, Cora, Auchan etc.

·      Franchise- not thee case

·      Promotion and advertising –through a virtual store, website and Facebook page (https://www.facebook.com/gustuldobrogean/)

Periodicity:

Virtual store constantly open (The online ordering system works only for legal persons.)

Products offered by the centre:

Dairy products: yogurts, kefir, sana, cream, cheese, cow's and goat's milk.

Terms of access:

To whom the centre is accessible:

Both wholesalers and retailers, as well as individual customers can buy from partner stores.